Mohsen Shams
1,2 
, Abbas Pariani
3, Alireza Raeisi
4,5, Mostafa Maleki
6,2, Sedigheh Shariatinia
7,2, Ahmad Jamalizadeh
8, Amirhossein Poorkarami
8, Afshin Ostovar
9* 1 School of Health, Yasuj University of Medical Sciences, Yasuj, Iran
2 Iranian Social Marketing Association, Health Technology Incubation Center, Yasuj University of Medical Sciences, Yasuj, Iran
3 Department of Non-Communicable Diseases Management, Deputy of Public Health, Ministry of Health and Medical Education, Tehran, Iran
4 School of Medicine, Shiraz University of Medical Sciences, Shiraz, Iran
5 Deputy of Public Health, Ministry of Health and Medical Education, Tehran, Iran
6 School of Public Health, Tehran University of Medical Sciences, Tehran, Iran
7 School of Public Health, Isfahan University of Medical Sciences, Isfahan, Iran
8 Health Deputy, Rafsanjan University of Medical Sciences, Rafsanjan, Iran
9 Osteoporosis Research Center, Endocrinology and Metabolism Clinical Sciences Institute, Tehran University of Medical Sciences, Tehran, Iran
Abstract
Background: The Iranian National Blood Pressure Measurement Campaign (INBPMC) was conducted all over the country to raise awareness in different groups of people regarding the importance of blood pressure and persuading them to manage their blood pressure. The present research aimed at assessing the process and output of this campaign.
Methods: For process evaluation, 31 universities/faculties were selected. Experts from the Ministry of Health and Medical Education assessed the documentation of the campaign implementation using the designed checklist. The output was assessed by including 8274 people and through a telephone survey using the designed instructions.
Results: The response rate of the telephone interviews was 82.74% (8274 people). It was found that 79% of the selected groups were aware of the INBPMC. Among them, 64% remembered the messages, 99% of the participants who remembered the messages agreed with those messages, and 89% of the participants who agree with the messages went for a measurement of their blood pressure. In the telephone interviews, 30% of the participants stated that they were diagnosed with hypertension, 97% of these participants received the required consultations for subsequent care, and 86% of them went to the health service centers to receive care. The process evaluation of the INBPMC indicated that the universities of medical sciences obtained 97% of the score of the checklist.
Conclusion: The INBPMC was successful and accomplished its objectives.